Expanding Global Footprint of GI-Tagged Agricultural Produce: The Case of Bihar Makhana

The recent export of one metric tonne of Geographical Indication (GI) tagged Makhana (fox nut) from Purnea, Bihar, to Greece underscores a strategic shift in India’s agricultural export policy. By leveraging the unique identity of regional produce, the Agricultural and Processed Food Products Export Development Authority (APEDA) is actively working to bridge the gap between local farmers and high-value global markets. This initiative is not merely a trade transaction but a targeted effort to enhance the economic viability of small-scale farmers in the Mithila region, which is the world's primary hub for Makhana production. For India, the promotion of GI-tagged products is essential for protecting traditional knowledge and ensuring that local producers receive premium pricing for their unique commodities. The integration of these products into international supply chains requires rigorous adherence to quality standards, phytosanitary certifications, and efficient logistics—areas where APEDA plays a pivotal role as a facilitator. By diversifying export destinations beyond traditional markets, India can mitigate risks associated with market concentration and enhance the brand value of its indigenous agricultural heritage.