Government Issues Stern Notice to Meta Regarding Child Sexual Abuse Material (CSAM) in Ads
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The Ministry of Electronics and Information Technology (MeitY) has directed Meta to remove advertisements promoting Child Sexual Exploitative and Abuse Material (CSEAM), reinforcing the accountability of digital intermediaries under the IT Act, 2000.
The Ministry of Electronics and Information Technology (MeitY) has issued a stern notice to Meta, demanding the immediate removal of advertisements on its platforms that promote Child Sexual Exploitative and Abuse Material (CSEAM). This directive highlights the government's growing concern over the misuse of digital advertising algorithms and the failure of major intermediaries to implement robust content moderation mechanisms.
Under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, social media intermediaries are mandated to exercise due diligence in ensuring that their platforms are not used to host or promote illegal content, particularly material that exploits minors. The presence of such content in paid advertisements suggests a significant lapse in the automated screening processes and human oversight protocols of the platform.
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