Ministry of Youth Affairs & Sports Launches 'Nasha Mukt Yuva for Viksit Bharat' Campaign

For policymakers, this initiative highlights the shift toward preventive governance. Rather than relying solely on punitive measures, the government is leveraging educational institutions as hubs for social change. This approach recognizes that the youth are not just beneficiaries of development but active stakeholders in the nation-building process. The campaign encourages peer-to-peer awareness, which is often more effective in addressing behavioral issues among adolescents and young adults. As India strives for economic and social transformation, such initiatives are critical to ensuring that the youth remain the primary drivers of growth rather than victims of social malaise. UPSC Relevance: This topic is highly relevant for GS Paper II (Social Sector/Health) and GS Paper IV (Ethics/Public Service Values). Aspirants can cite this as a case study for government interventions in public health and youth empowerment, demonstrating how digital platforms like 'MY Bharat' are used for social mobilization. It is particularly useful for answering questions on the challenges of substance abuse, the role of educational institutions in social reform, and the government's strategy for leveraging the demographic dividend.