Soft Power Diplomacy: Reimagining India’s Civilizational Footprint in the Global Order
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Prime Minister Modi highlights the expanding global influence of India's cultural heritage at the 'Brihattar Bharat' conference, marking the centenary of the Greater India Society.
The recent 'Brihattar Bharat' international conference, hosted by the Indira Gandhi National Centre for the Arts (IGNCA), served as a significant platform to discuss the enduring influence of Indian civilizational values on the global stage. Marking the centenary of the Greater India Society, the event underscored how India’s rich tapestry of arts, cinema, and culinary traditions—collectively categorized as 'soft power'—is garnering renewed international recognition.
From a geopolitical perspective, this cultural resonance acts as a strategic asset. By highlighting historical connections that traverse borders, India is not merely preserving its heritage but actively engaging in contemporary diplomacy. The Prime Minister’s emphasis on the global reach of these traditions suggests a deliberate policy push to leverage India’s historical footprint to build modern-day partnerships. This shift reflects an understanding that in a multipolar world, cultural narratives play a crucial role in shaping a nation’s branding, influencing perceptions, and fostering deeper people-to-people ties, which are essential for sustained bilateral and multilateral cooperation.
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This article was curated using AI. While we strive for accuracy, please verify critical facts from official sources.