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Transforming Rayalaseema: Strategic Investment in Horticulture and Post-Harvest Infrastructure

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Andhra Pradesh has launched a ₹1 trillion horticulture initiative in Madanapalle, leveraging Central 'Purvoday' funding and private investment to convert the drought-prone Rayalaseema region into a global agricultural powerhouse.

The launch of the 'Global Horticulture Hub – Rayalaseema Rising' project marks a significant shift in regional agricultural strategy. By injecting ₹1 lakh crore into the drought-prone Rayalaseema region, the initiative aims to transition local farming from traditional subsistence models to high-value, export-oriented horticulture. This project is particularly noteworthy for its integration of the Central government’s 'Purvoday' scheme, which emphasizes regional development, alongside substantial private sector participation. The core objective of this hub is to address the systemic bottlenecks in the agricultural supply chain. Historically, farmers in this region have faced challenges related to post-harvest losses, lack of cold-chain infrastructure, and limited access to global markets. By focusing on post-harvest processing and modern infrastructure, the project seeks to create a robust ecosystem that adds value to raw produce, thereby increasing farmers' income and reducing the volatility associated with seasonal crop cycles.

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