WHO Global Tobacco Report: India’s Public Health Success and the Emerging Threat of New-Age Nicotine Products

The rise of Electronic Nicotine Delivery Systems (ENDS), such as e-cigarettes, and Heated Tobacco Products (HTPs) threatens to undermine decades of progress. These products are often marketed as harm-reduction alternatives or smoke-free options, specifically targeting the youth and non-smokers through appealing flavors and sleek designs. The WHO emphasizes that these products are not only addictive but also contain toxic substances that can lead to long-term health complications. In response to these emerging threats, India took a proactive step by enacting the Prohibition of Electronic Cigarettes Act (PECA) in 2019. Despite the ban, the report highlights the challenge of illicit trade and online availability. For governance and policy, this signifies a shift from traditional regulation to a more complex battle against digital marketing and cross-border smuggling of nicotine products. UPSC Relevance: This news is highly relevant for GS Paper II under issues relating to Health and Government Policies. It serves as a vital case study for the effectiveness of social sector management and can be used to discuss the ethical dilemmas of corporate marketing versus public health in GS Paper IV.