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Institutionalizing Sanitation: Scaling the 'Swachhata Hi Seva' Framework for Circular Economy

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The Union Ministry has initiated preparations for the 2026 'Swachhata Hi Seva' campaign, emphasizing a shift from mere cleanliness drives to sustainable circular economy models and enhanced public participation.

As India continues its journey toward sustainable urban and rural development, the upcoming 'Swachhata Hi Seva' (SHS) 2026 campaign, scheduled from September 17 to October 17, marks a strategic pivot in the government’s sanitation policy. Chaired by Union Minister Manohar Lal, the high-level review meeting underscored that the campaign is no longer just a symbolic cleanliness drive but a systemic intervention aimed at integrating circular economy principles into public infrastructure management. The 2026 edition of the campaign focuses on three core pillars: mass public participation (Jan Andolan), the institutionalization of cleanliness in government offices, and the adoption of sustainable waste management practices. By emphasizing the circular economy, the government aims to transition from a 'collect and dump' model to a 'reduce, reuse, and recycle' framework. This approach is critical for addressing the mounting challenges of urban waste management, where rapid urbanization has outpaced the capacity of traditional disposal systems.

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