Revitalizing India’s Cotton Sector: Government Focus on Productivity and Branding
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Union Textiles Minister Giriraj Singh has announced a renewed strategic push to boost cotton productivity and farmer income through the 'Kapas Kanti' mission and 'Kasturi Cotton Bharat' branding.
The Union Ministry of Textiles has reaffirmed its commitment to transforming India’s cotton sector, a vital pillar of the nation's agricultural and industrial economy. During the 56th Foundation Day celebrations of the Cotton Corporation of India (CCI), Union Textiles Minister Giriraj Singh emphasized the need for a paradigm shift in cotton cultivation to ensure global competitiveness and enhanced farmer prosperity.
Central to this vision is the 'Kapas Kanti' mission, an initiative designed to modernize cotton farming infrastructure and promote sustainable cultivation practices. By focusing on high-yield varieties and climate-resilient farming techniques, the government aims to address the stagnation in productivity that has historically plagued the sector. Furthermore, the 'Kasturi Cotton Bharat' branding project is being scaled up to establish a premium identity for Indian cotton in the international market. This branding initiative is expected to improve traceability, quality assurance, and price realization for farmers, moving the sector away from a commodity-based model toward a value-added, brand-conscious ecosystem.
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